Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Haier
Haier
75 products
Godrej
Godrej
14 products
Toshiba
Toshiba
21 products
Whirlpool
Whirlpool
21 products
Sony
Sony
14 products
Samsung
Samsung
25 products
LG
LG
19 products
Boat
Boat
0 product
Boss
Boss
3 products
Havells
Havells
14 products
Vivo
Vivo
9 products
Apple
Apple
0 product
HP
HP
4 products
Asus
Asus
2 products
Canon
Canon
0 product
Daikin
Daikin
2 products
Dell
Dell
0 product
Elica
Elica
3 products
Eureka Forbes
Eureka Forbes
4 products
Glen
Glen
0 product
Hitachi
Hitachi
3 products
IFB
IFB
1 product
Kenstar
Kenstar
0 product
Lenovo
Lenovo
1 product

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